Stetson
I collaborated with the Marketing Director to create a consistent visual identity across social feeds, IG stories, and digital channels, covering everything from brand collaborations to limited edition releases. I also led digital creative direction, ensuring seamless integration across CRM and marketing touchpoints for a cohesive look and feel. Additionally, I provided digital Art Direction, developing solutions for the website and conceptualizing future updates to PDPs, with a focus on enhancing the brand’s storytelling within the user experience.
POSITION:
Digital Designer
Year:
2022
Visual Design
Worked on visual branding for any collaborations or products that needed additional illustrations, logos or graphics to live cohesively with the Stetson brand. Worked on collaborations with musicians like Abraham Alexander, Parker Twomey, etc.
Website UI Design + Exploration
Researched, audited and designed for a better UX on site for brand story-telling and product education, through new module design and refinements.
Marketing Visuals
Through CRM, paid ads, social, site and overall content design, I supported marketing initiatives such as limited edition collaborations, new product launches, general brand campaigns and more.
SOCIAL MEDIA CONTENT CREATION
From daily executions to high-level brand campaigns, I created visually intriguing and cohesive content for IG stories and feed.