Retrospect Studios
As a contracted senior designer and art director with Retrospect, I worked on both the in-studio rebrand projects, as well as a well-known skin care brand's campaign. For the rebrand, I helped build what is now their newest site, focused on reflection, intentionality, and culture-forward experiences. Alongside the new site build, I also art directed the live campaign photoshoot that featured the founders and main team members to holistically tie the rebrand launch together. After this project, I worked on campaign strategy as an art director for a now award-winning campaign video.
See Retrospect's Rebrand Campaign Video here.
See Shea Moisture Men's [2024 Webby Award Winning Campaign Video here.
POSITION:
Art Director + Senior Designer
Year:
2023
Art Direction
Designed brand-consistent graphics + content for both the Studio and clientele.
Website Design
Researched, audited and designed for a better UX on site for brand story-telling and product education, through new module design and refinements.
Component Design + Library
Built a scalable component library and design system using both existing and newly created atomic elements.
On-set Direction
During the Campaign photoshoot, I directed and conducted interviews, led the team through shotlists and provided approvals on the final imagery and video.