Moscot
At MOSCOT, I led the design and art direction for all global visual assets, ensuring on-brand and engaging content across print and digital platforms, including emails, website graphics, social media, video, in-store displays, and more. I directed photography for product and lifestyle shoots, collaborating with senior leadership to translate brand concepts into visual content, and worked closely with Marketing on copywriting for campaigns. I also created and managed social media content, overseeing the curation and editing of organic grids. As a project manager, I supervised a creative team, ensuring timely execution of all deliverables, and organized content from photography to digital marketing assets for both internal and public use.
POSITION:
Art Director + Creative Manager + Visual Designer
Year:
2018-2022
Creative + Art Direction
I led the creative and art direction for all marketing initiatives from conception to production. This ranges from editorial campaigns, social media content, printed collateral, paid-ad campaigns, and more.
Overall Visual + Graphic Design
I designed, maintained and managed all the digital and printed creative assets for CRM, social media, print media, visual display merchandising, etc., from concpetion to end application.
Photography + Content Creation
In the beginning of my role, I also captured raw and organic content on a daily or weekly basis through digital photography. This included anything from lifestyle imagery of the owners, or pristine product imagery for launches or weekly features. I also traveled to shop openings to capture the retail storefronts, interior details, and any events that were planned in tandem.
Creative Team Management
While managing all creative assets flowing through our team, I also managed a team of 5, that ranged from designers, visual merchandisers, and a freelance photographer.