GoPro
At GoPro, our Digital Creative team constantly explores visual solutions that drive business impact and improve user experience. Partnering with UX, Engineering, and Photo & Video teams, I contribute to new site concepts and designs and recently led a full-scale revamp of our design system from the atomic level upward.
POSITION:
Senior Digital Designer
Year:
2022 - Present
UI/UX Design
I design new modules and interfaces, translating concepts into polished, dev-ready prototypes in Figma, and collaborate closely with engineering to ensure seamless implementation.
Design System
I recently led a full overhaul of the Stoked design system, auditing, rebuilding, and standardizing our color, type, icon, grid, breakpoint, and motion components to improve scalability, consistency, and cross-team efficiency.
Prototype Design
For clearer dev-hand offs, I build functional proofs of concept in Figma using Make and prototyping tools, validating behavior and feasibility prior to engineering implementation.
Visual Design
I design visual and brand assets that support the full digital landscape during launches, including product page design, web promotions, CRM campaigns, and storyboarded direction for video collaboration.
“When Lorah begins a project I can see that she’s personally committed to the strategy because her design solutions often approach the problem from different angles. Her concepts are original, and she makes a compelling case for her point of view. Lorah preserves others’ self-esteem. Listens effectively and encourages open dialog. "Lorah is the go-to designer for standout, creative work. Her designs always raise the bar and are thoughtful, original, and effective." "She’s been key in revamping the site design system and always takes the time to research and think through the best approach before diving into the work." "Lorah's calm, easy-going style makes collaboration smooth and enjoyable for everyone involved." [2024 + 2025 Internal Reviews, Brian Shown, Lindsey Thomas, John Brown]