Editorial Campaign
MOSCOT SS22
Set in the iconic Lower East Side and captured from various points of view, The MOSCOT Spring-Summer 2022 Campaign poses the question, “How do you see you?”. Utilizing multiple camera types and strategically shot from various angles, the campaign explores the original persona each style embodies while highlighting the rich tonal hues of the frame in focus.
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Concept & Art Direction: Lorah O'Donnell
Photographer: Richard Choi
Product Photographer: Emma Milligan
Styling: Marie-Elise Bliss
Hair & Makeup: Roy Liu
Model: Nicola Wincenc
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2022